DIGJAM Limited, an S K Birla Group Company, began its activites nearly 60 years back in Jamnagar, Gujarat. Since then, it has been catering to the ever-growing demands of the Clothing and Fashion industry, in the domestic as well as the international markets.

Digjam Limited is a leading textile company in India, manufacturer of fabrics for suiting and casual wear. In recent years, the company restructured its business portfolios to focus as a textile company manufacturing and marketing fabrics and ready-to-wear clothing under its own brands.

Digjam Limited is a leading textile company in India, manufacturer of fabrics for suiting and casual wear. In recent years, the company restructured its business portfolios to focus as a textile company manufacturing and marketing fabrics and ready-to-wear clothing under its own brands. A complete vertically integrated plant, Digjam has ultra modern production facilities to convert wool tops to finished fabrics through different processes of Dyeing, Spinning, Weaving and Finishing using state-of-the-art machinery imported from France, Germany, Switzerland and Italy. Stringent quality checks at every stage and process enabled Digjam to bag the prestigious ISO 9001 certification. Keeping pace with the complex requirements of the industry, Digjam expanded its production capacity to over 5 million meters per annum, of which 35%-40% (approximately) is exported to major countries across the globe.

Andersen Consulting, a leading management and corporate advisors agency, undertook a major review of the operational parameters of our textile company. Following a thorough review of the operating and marketing practices, recommendations were made which now form the basis of our strategic marketing and manufacturing thrusts spanning the coming 3-4 years. The company has also initiated steps to strengthen its organization and induct the youth and skills necessary to attain results from this strategic shift-cum-consolidation exercise.

While the company lays uniform stress on all fundamental aspects such as quality, designs and cost-friendliness for products under all its brands, DIGJAM is undoubtedly its premium fabrics brand. DIGJAM has a high-end fabric brand presence in the domestic market, reputed for its finish and quality. The company manufactures over 3000 design-shade combinations each year in Light Wool, Polyester Wool and Woolen fabrics for the DIGJAM brand alone. Constant research on designs ensures creation of innovative future trends. In the new millennium, DIGJAM introduced super- premium fabrics designed by European experts (with whom we work regularly and extensively) comprising fine wool yarn of Super 150s and Super 120s and occasionally blended with exotic fibres like Silk or Cashmere.

Dressing in India has come of age - rising affluence levels, increased media exposure of international fashions and a growing tendency towards self-indulgence have all contributed to it. The all round impact is visible with the influx of international, and domestic products and brands in both, formal and casual wear. Indian customer has choice today, but one where we are determined to make and sustain our mark.

The DIGJAM brand will increasingly reflect, both tradition and modernity in its positioning, product range and marketing approach. We intend to position the brand as the clear favorite for a wider, but demanding clientele with special emphasis on becoming the preferred premium choice for the youthful consumer. This segment offers a high potential in terms of market size and also presents a tougher challenge to us in terms of providing satisfaction. DIGJAM's superior product quality is at par with global standards and many of the world's best readymade brands use fabrics produced by us. A major proportion of our output is exported to USA, Europe, Middle East and Far East. This bodes well for our future as our preeminent position as one of the largest manufacturer of textiles from India.

Our marketing thrust will over time impact all facets of the brand's interface with consumers, including new product introductions, consumer promotions and the rich retail experience. It must be noted that the DIGJAM brand has been ranked at no. 4 among the top Apparel brands of our country, in a study conducted by the prestigious Economic Times newspaper of the Times of India group. Apparel category comprised of all the top Fabric brands as well as the Readymade Garment brands available in the country. This particular study at the consumer level at a national level was conducted to find out ‘India's Most Trusted Brands.'

DIGJAM products and their ranges are available at its exclusive showrooms and over 4000 other retail outlets across the country.